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渠道关系的认知结构初探 被引量:4

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摘要 本文以渠道关系可类比为人际关系为基本假定,将渠道关系定义为“渠道成员在行为互动中工具成分与情感成分之综合,其中情感成分是决定渠道关系状况的主要考量”。在此基础上,将中国人际关系的认知结构引申到渠道关系中来,认为渠道成员是按照关系远近和关系上下等二维度来运作渠道关系的。
作者 贺和平
出处 《商讯(商业经济文荟)》 北大核心 2006年第2期32-34,53,共4页
作者简介 贺和平(1978-),男,湖北仙桃人,深圳大学管理学院讲师,中山大学CMC中国营销研究中心研究人员,管理学博士,研究方向:中国营销,渠道行为。
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参考文献18

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二级参考文献10

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