摘要
共振现象是自然界中一种极为普遍的现象。本文就销售过程中情感共振的发生机理以及如何运用情感共振提升客户忠诚度从共振机理、客户情感数据收集、情感共振方案制定3个方面进行了探索。
The resonance is a kind of extremely universal phenomenon in the nature. The paper researched the occurrence mechanism of the emotion resonance and how to use the emotion resonance to promote customers＇ loyalty from three aspects such as the resonance mechanism, data collection of customers＇ emotion, emotion resonance scheme.
出处
《湖北汽车工业学院学报》
2005年第2期52-55,共4页
Journal of Hubei University Of Automotive Technology
关键词
情感共振
情感数据
情感模仿
客户忠诚度
emotion resonance
emotion data
imitation of emotion
customers＇ loyalty
作者简介
魏仁干（1967-）,男,湖南邵阳人,讲师,从事市场营销研究.
