摘要
体育冠名权是社会主义市场经济条件下体育融入经济的重要切入点,是体育市场开发的重要内容。本文采用文献资料法、归纳推理和演绎推理法,结合法学、经济学和体育学的相关理论进行研究,对体育冠名权的概念进行了界定,并探讨体育冠名权的性质,认为体育冠名权属于体育知识产权。
Sport naming right is a cut-in point which merges sport into economy under the system of socialist market economy. It is also a very important part of the development of sport market,The main methods employed in this thesis are documents, interview, research and logical reasoning and so on. In addition, views on various subjects such as law, economics and physical education, etc. have been used synthetically,The paper identifies the concept of Sport Naming Right. And then puts forward the view that sports naming fight belongs to sports intellectual property fight.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第10期1320-1322,共3页
Journal of Beijing Sport University
基金
国家体育总局立项课题(编号:549ss03058)
关键词
体育冠名权
知识产权
商品化权
名称权
Sport Naming Right
Intellectual Property, Merchandising Right
Right of Name
作者简介
常娟（1978-），女，湖南长沙人，硕士，研究方向体育法学
通讯作者李艳翎。
