摘要
随着世界经济一体化的进程加快,在竞争日益激烈的国际市场中。任何跨国公司都处于比以往更加动荡多变的环境之中。跨国公司在战略管理过程中,由于经营环境的不断变化以及公司自身内部管理组织的复杂性所带来的各种不同的风险因素,必将影响公司战略的有效性以及实施效果,为了保证跨国经营战略的预期目标的实现,我们提出战略风险管理模型来有效地预防、识别、降低和规避跨国公司的经营战略风险。
With the globalization of the world economy, any multi-national company is in more dynamic environment than ever before. Because in the process of implementing strategy management, variety of risk factors resuiting from the changes of business environment and the sophistication of the company itself's internal management organization will affect the efficiency and performance of the company's strategy, we put forward a model of strategy risk management for the precaution, identification, reduction and avoiding of strategy risks to realize the expected goal of the multi-national business strategy.
出处
《上海理工大学学报(社会科学版)》
2004年第2期10-13,共4页
Journal of University of Shanghai for Science and Technology:Social Sciences Edition