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企业品牌权益对顾客价值的影响分析 被引量:1

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摘要 本文基于品牌理论和顾客价值理论,从系统的角度观察,探讨了建立企业内部管理、品牌权益管理、顾客价值之间的内在关系,提出了通过企业内部管理与品牌权益管理来提升顾客价值的策略。
机构地区 苏州大学商学院
出处 《管理观察》 2008年第20期68-69,共2页 Management Observer
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