摘要
文章以波特和帕拉哈拉德的竞争优势理论为基础,根据当前电子商务环境下企业国际竞争的现实,拓展了竞争优势理论;提出了信息竞争优势这一核心竞争优势的概念;结合电子商务在企业价值活动中的作用,提出了信息竞争优势作为优先级竞争优势的体现;运用价值链分析框架,提出了构建企业信息竞争优势的方法。
The article presents the concept of the advantage on informational competition as the core competitive advantage,on the base of competitive advantage theories of Porter and Palahalade,and the reality of enterprises' international competition.By analyzing the function of EC in the enterprise value activities,presents the embodiments of the advantage on informational competition as a priority competitive advantage.By using value chain analysis framework,presents the method to construct the advantage on informational competition.
出处
《北方经贸》
2006年第12期32-34,共3页
Northern Economy and Trade
关键词
电子商务
企业
信息竞争优势
EC
enterprises
advantage on informational competition
作者简介
周霞,女,福建广播电视大学教师,硕士研究生.研究方向:电子商务、国际贸易.
