摘要
作为一个人口大国,公众参与是推动我国可持续发展的重要力量,如何有效引导和促进公众的绿色行为值得关注。以计划行为理论和技术接受模型为理论依据,将社会环境氛围这一外部因素纳入到现有文献研究中,构建了公众绿色行为驱动因素的分析框架,基于焦作市公众的问卷调查数据,运用结构方程模型进行了实证检验。结果表明:绿色行为意向和社会环境氛围对公众的绿色行为有直接的正向驱动作用,且社会环境氛围在行为意向向绿色行为转化过程中有调节作用;绿色行为态度和知觉行为控制能够间接影响公众的绿色行为;感知有效性能正向影响公众的绿色行为态度,进而促进绿色行为的实施。
As a country with large population,public participation is an effective force to promote China’s sustainable development.How to effectively guide and promote the public’s green behavior is worthy of attention.Based on the theory of planned behavior and the technology acceptance model,and combined with the existing literature research to include the external factor of social environment atmosphere,we constructed the analysis framework of the driving factors of public green behavior.Based on the questionnaire survey data of Jiaozuo people,the structural equation model was used for empirical test.The results show that green behavior intention and social environment atmosphere have direct positive effect on public green behavior,and the social environment atmosphere has a regulating effect in the process of behavioral intention to green behavior transformation;green behavior attitude and perceived behavior control can affect green behavior indirectly;perceived validity positively affects the public’s attitude towards green behavior,and thus promotes the implementation of green behavior.
作者
李创
邵莹
LI Chuang;SHAO Ying(Energy Economics Research Center,Henan Polytechnic University,Jiaozuo 454000,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2020年第3期33-39,共7页
Journal of Arid Land Resources and Environment
基金
河南省高校科技创新人才支持计划(17HASTIT017)
河南省软科学项目(192400410345)
河南理工大学研究和阐释党的十九大精神专项项目(SJDZXYB2019-08)
河南省高等学校青年骨干教师培养计划(2016GGJS-046)资助.
关键词
绿色行为
驱动因素
结构方程
green behavior
the driving factors
structural equation
作者简介
李创(1975-),男,汉族,辽宁辽阳人,教授,博士生导师,主要从事环境经济政策方面的研究。Email:lichuang@hpu.edu.cn;通讯作者:邵莹(1996-),女,汉族,河南新乡人,硕士研究生,主要从事环境经济政策方面的研究。Email:shaoy2018@126.com
