摘要
融媒体传播具有范围广、渗透力强的特点,为科技期刊的传播带来了全新的机遇与挑战。本文以《中华护理杂志》为例,分别从以下4个层面分享融媒体传播的经验:专业和普及传播内容的生产;构建融媒体矩阵,协同增强传播效果;精准推送与互动交流;组建和培养具备融媒体思维的复合型编辑队伍。融媒体时代下,科技期刊应在专业化定位的基础上,通过聚集和整合内容资源,在专业传播与普及传播之间寻求平衡发展,借助多种传播媒介,不断提升专业信息传播的广度和深度。
The communication via media convergence has the characteristics of wide range and strong penetration,which brings great opportunities and challenges for the communication of scientific journals.This paper takes Chinese Journal of Nursing as an example,and introduces 4 aspects as follow:from the production of professional and popular communication content;build media fusion matrix to enhance the communication effect;to accurate and interactive communication;to organize and cultivate a multi-disciplinary editorial team with media thinking.In the era of media convergence,scientific journals should seek a balanced development between professional communication and popular communication by gathering and integrating content resources on the basis of professional positioning,so as to continuously improve the breadth and depth of professional information communication.
作者
周晔
曹作华
李伟杰
郝淑龙
ZHOU Ye;CAO Zuohua;LI Weijie;HAO Shulong(Chinese Nursing Journals Publishing House Co.,Ltd.,100035,Beijing,China)
出处
《编辑学报》
CSSCI
北大核心
2021年第5期553-557,共5页
Acta Editologica
基金
中国科技期刊卓越行动计划选育高水平办刊人才子项目——青年人才支持项目(2020ZZ111040)
关键词
融媒体
科技期刊
护理
专业传播
media convergence
scientific journal
nursing
professional communication
作者简介
通讯作者:曹作华
