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网络直播电商促进乡村创业的发展现状与对策——以黑龙江省为例

The Status Quo and Countermeasures of the Development of Online Live E-Commerce in Promoting Rural Entrepreneurship——Taking Heilongjiang Province as an Example
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摘要 网络直播电商行业作为我国乡村振兴发展战略的新业态,近年来在培育新消费群体、提升消费水平、创造多样化的自主就业机会等诸多方面表现得十分亮眼,不仅为我国实体经济发展提供了全新平台,为我国乡村创业领域提供了众多创业与就业机会,更为打造我国经济全新增长点做出了贡献。在建设社会主义现代化国家的起步阶段,我国要主动适应互联网经济发展需要,让网络电商直播产业助力我国乡村实现全面振兴、全方位振兴。 As a new business form of my country’s rural revitalization development strategy,the webcast e-commerce industry has performed very well in many aspects in recent years,such as cultivating new consumer groups,improving consumption levels,and creating diversified independent employment opportunities.Not only has it provided a new platform for the development of my country’s real economy,it has provided numerous entrepreneurial and employment opportunities for my country’s rural entrepreneurship,and has also contributed to the creation of a new growth point for my country’s economy.In the initial stage of building a modern socialist country,my country must actively adapt to the needs of the Internet economy,and let the online e-commerce live broadcast industry help my country’s rural areas to achieve comprehensive and all-round revitalization.
作者 崔帅 吴昊 CUI Shuai;WU Hao(School of Marxism,Heilongjiang University,Harbin Heilongjiang,150000,China;School of Innovation Education,Heilongjiang University,Harbin Heilongjiang,150000,China)
出处 《创新创业理论研究与实践》 2021年第13期196-198,共3页 The Theory and Practice of Innovation and Enterpreneurship
基金 2020年度黑龙江省省属高等学校基本科研业务费科研项目“乡村振兴战略下农村创业机理研究”(项目编号:2020-KYYWF-0978)
关键词 “互联网+” 网络直播电商 乡村创业 乡村振兴 "Internet plus" Webcast e-commerce Rural entrepreneurship Rural revitalization
作者简介 崔帅(1996-),男,黑龙江哈尔滨人,研究生在读,研究方向:马克思主义中国化;通讯作者:吴昊(1983-),女,河北蠡县人,硕士研究生,讲师,研究方向:创业管理、创新创业教育,通讯邮箱:1146963257@qq.com。
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