摘要
当前,在新冠肺炎疫情常态化防控背景下,线下教育机构如何生存和发展成了亟待思考和研究的难题。在新冠肺炎疫情的影响下,线下教育机构的经营面临收入降低、场地租金与人工成本压力等困境。随着疫情防控常态化管理,线下教育机构遭遇了生源减少的问题;线上教育逐渐回流,OMO模式得以发展;教育科技化成为常态;客户需求呈多样化发展,消费趋于理性化等变化,面对这些变化,各类线下教育机构应创新传统招生模式,优化招生渠道;多途径提升线下教育优势;加快机构教育科技化发展;满足客户多样化需求,提升线下教育质量。
At present,under the background of novel coronavirus pneumonia epidemic normalization prevention and control,how to survive and develop offline educational institutions has become a problem requiring urgent thinking and research.Under the influence of novel coronavirus pneumonia,the operation of offline educational institutions is faced with difficulties such as reduced income,space rent and labor cost pressure.With the normal management of epidemic prevention and control,the effect of the traditional enrollment model in the offline education institution market is gradually decreasing;Online education gradually reflux,OMO model has been developed;Technology-based education becomes the norm;The diversified development of customer demand,rational consumption and other changes.In the face of these changes,all kinds of offline educational institutions should innovate the traditional enrollment model and optimize the enrollment channels;Enhance the advantages of offline education in multiple ways;Accelerate the development of science and technology in institutional education;To meet the diversified needs of customers and improve the quality of offline education.
作者
解凤
王政文
XIE Feng;WANG Zhengwen(Hebei University of Science and Technology,Shijiazhuang Hebei,050018,China)
出处
《创新创业理论研究与实践》
2022年第1期133-135,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
河北省教育厅/河北科技大学在读研究生创新能力培养资助项目“新冠肺炎疫情常态化防控背景下线下教育机构生存发展路径研究——以河北省为例”(课题编号:CXZZSS2021095)的结项论文。
关键词
常态化防控
线下教育机构
OMO模式
Normalized prevention and control
Offline educational institutions
OMO mode
作者简介
解凤(1994-),女,安徽阜阳人,本科,研究方向:区域社会发展。
