摘要
分析当前国内传统文化文创产品的发展现状及其存在的问题,探究“浙东唐诗之路”的文化内涵与文创产品的价值特征,并基于“浙东唐诗之路”文化带开发建设的新形势,提出文化消费语境下“浙东唐诗之路”文创产品的设计策略,同时也为创新“浙东唐诗之路”文创产品设计提出建议与思考。
This paper analyzes the current development status and existing problems of traditional cultural and creative products in China,explores the cultural connotation and value characteristics of cultural and creative products of"The Road of Tang Poetry in Eastern Zhejiang",and based on the new situation of the development and construction of cultural belt of"The Road of Tang Poetry in Eastern Zhejiang",puts forward the design strategy of cultural and creative products of"The Road of Tang Poetry in Eastern Zhejiang"in the context of cultural consumption,and also puts forward suggestions and thoughts for innovating the design of cultural and creative products of"The Road of Tang Poetry in Eastern Zhejiang".
作者
曾真
陈玲
ZENG Zhen;CHEN Ling
出处
《创意设计源》
2022年第2期72-75,共4页
Idea & Design
关键词
文化消费
浙东唐诗之路
文创设计
cultural consumption
The Road of Tang Poetry in Eastern Zhejiang
design of cultural and creative products
