1Litvin SW, RE. Goldsmith Electronic World-of-mouth in Hos-pitality and Tourism Management [ J ]. Tourism Management,2008,29(3): 458-468.
2Arndt J. Role of Product - Related Conversations in the Diffusionof a New Product[J]. Journal of Marketing Research, 1967, 4(August /.
32013 年10 月社会化分享排行榜[EB / OL]. (2013-11-13).http:/ / www. jiathis. com / report / html / 2013-11-13.
4Dubrovsky V J, Kiesler S, Sethna B N. The Equalization Phe-nomenon:Status Effects in Computer -mediated and Face -to -face Decision -making Groups [J]. Human -Computer Interac-tion,1991,6(2):119-146.
5Godes D,Mayzlin D. Using Online Conversations to Study Word-of-mouth Communication[J]. Marketing Science, 2004, 23(4): 545-560.
6Negash S,Ryan T, Igbaria M. Quality and Effectiveness in Web-based Customer Support Systems[J]. Information & Manage-ment, 2003,40(8):757-768.
