摘要
互联网信息时代的到来,给我们带来很大的便捷,也改变了人们舆论的传播方式,大学生群体对于网络信息传播更为热衷。高职网络舆情群体具有的多元化、年轻化、周期性的特点。以某一事件为网络舆情对象,进行传播媒体分析、发展趋势分析、情感分析和观点分析,总结出高职网络舆情传播的特征,是构建一个安全文明的网络舆情环境的前提和基础,为学校管理者对于网络舆情管理和相关制度的制定者提供了参考依据。
The arrival of the Internet information age,Bring us great convenience,It has brought us great convenience and changed the way people spread public opinion,College students are more enthusiastic about network information dissemination.The network public opinion group in higher vocational colleges has the characteristics of diversification,youth and periodicity.Taking an event as aOnline public opinion object,This paper analyzes the media,development trend,emotion and viewpoint,and summarizes the characteristics of network public opinion communication in higher vocational colleges,It is the premise and basis for building a safe and civilized network public opinion environment.It provides a reference for school administrators to formulate network public opinion management and related systems.
基金
2017年江苏高校哲学社会科学研究项目(项目编号:2017SJB1437).
关键词
高职
网络舆情
传播
特征
分析
higher vocational education
network public opinion
communication
characteristics
analysis
作者简介
聂琼(1981—),女,硕士,苏州农业职业技术学院讲师,主要研究方向为物联网技术、自动化控制技术、教育技术理论与实践
