摘要
随着网络信息化发展,作为大学教师为了进一步教好学生的专业课程,本人积极响应学校的教育教学改革,在此,就电子商务专业网店美工课程进行混合式教学改革。在具体的课程教学实施中积极探索与实践,主要从线上线下的课堂项目教学、网络课程创建与教学、移动平台创建与教学、课程设计作品实践、校企合作美工项目、综合考核方案等混合式教学模式进行探索研究与实践,并取得了教学、考证、比赛、校企合作等成效,为电商专业学生在网店美工方面的创业与就业工作奠定了良好的基础,进一步促进电子商务专业人才的建设工作。
With the development of network informatization,as a university teacher in order to further teach students’professional courses,I actively respond to the school’s education and teaching reform,here,on the e-commerce professional online shop art curriculum mixed teaching reform.In the concrete course teaching implementation,the active exploration and the practice,mainly from the on-line and offline classroom project teaching,the network course creation and the teaching,the mobile platform creation and the teaching,the curriculum design work practice,the school-enterprise cooperation art project,the comprehensive appraisal plan and so on hybrid teaching mode carries on the exploration research and the practice,has obtained the teaching,the textual research,the competition,the school-enterprise cooperation and so on result,for the e-commerce specialty study Students in the online shop art business and employment work laid a good foundation to further promote the construction of e-commerce professionals.
基金
广东岭南职业技术学院校级教研教改项目《基于MOOC平台的<
网店美工>
在线开放课程建设与应用研究》编号:JB201906
关键词
网店美工
混合教学
线上线下
项目教学
校企合作
online shop art
mixed teaching
online and offline
project teaching
cooperation between schools and enterprises
作者简介
江玉珍(1975-),女,湖北安陆人,讲师、多媒体应用设计师、高级电子商务师,研究方向:高职教育、计算机应用
