摘要
如火如荼的新媒体时代,不仅媒介环境发生了翻天覆地的变化,大学生的网络习惯也烙上了鲜明的新媒体特点,这些都使高校的网络舆情工作面临更新、更严峻的考验与挑战。笔者在对新媒体时代的大学生网络习惯进行研究的前期基础上,结合大学生网络习惯特点和高校工作实际,对构建高校网络舆情工作机制进行探析。
In the era of new media in full swing,not only the media environment has undergone earth-shaking changes,but also the network habits of college students have been branded with distinctive new media characteristics,which have made the network public opinion work of colleges and universities facing new,more severe tests and challenges.On the basis of the study of college students’network habits in the new media era,the author combined the characteristics of college students’network habits and the actual work of colleges and universities to explore and analyze the construction of the network public opinion working mechanism of colleges and universities.
基金
宁波市高等学校思想政治教育研究课题立项资助项目(SGXSZ14006).
关键词
新媒体
高校
舆情工作
new media
colleges and universities
public opinion work
