摘要
以理性选择理论及社会认同理论为理论基础,探讨影响公众参与社区科普活动意愿的主要因素。选取了深圳市居民作为观察对象,通过对500位深圳居民进行问卷调查,研究建立了居民参与社区科普活动意愿的影响因素模型,并对假设模型进行了检验。研究结果发现,感知科学知识价值、感知社区科普活动的功能性和娱乐性价值、社会规范和社区认同,可以正向显著预测居民参与社区科普活动的行为意愿。这为中国城市中的科学传播研究注入新的实证材料,同时也为社区空间中的科普工作开展提供了具有实践意义的建议。
Based on the Theory of Reasoned Action and the Theory of Social Identity,this study explores the main factors affecting the willingness of community residents to participate in community science popularization activities. A questionnaire survey was conducted on 500 Shenzhen residents. This study established a model of influencing factors on residents’ willingness to participate in community science popularization activities, and carried out statistical tests on the hypothesis model. The results of the study found that the perceived value of scientific knowledge,the perceived functional and entertaining value of community science popularization activities,social norms and community identity can positively and significantly predict residents’ behavioral intentions for participating in community science popularization activities. This research injects new empirical materials into the science communication research in Chinese cities,and also provides practical suggestions for science popularization in urban communities.
作者
陈婉姬
李莹
宿湘林
刘雨飞
刘懿璇
Chen Wanji;Li Ying;Su Xianglin;Liu Yufei;Liu Yixuan(School of Media and Communication,Shenzhen University,Shenzhen 518060)
出处
《科普研究》
北大核心
2021年第2期59-67,110,共10页
Studies on Science Popularization
基金
中国科协研究生科普能力提升项目(kxyjskpxm2019056)
关键词
科学传播
社区科普
社区认同
公众参与
science communication
community science popularization
community identity
public participation
作者简介
陈婉姬,深圳大学传播学院硕士研究生,研究方向:科学传播,E-mail:yunkichan@foxmail.com。
