摘要
红色旅游体现了新时期国家的治理理念,在行政指引和资本运作的合力下产生强烈的社会影响。不同于其他旅游类型,红色旅游更为注重旅游审美环境的营造,通过借助物质实体的苦难叙事唤起旅游者的历史记忆,重塑其情感结构以获得社会认同,最终实现个体与社会的共赢。作为审美治理的一种社会实践,红色旅游将国家、社会与个人统摄进一个活动层面,通过重新配置个人主体的感性经验达到理性认识。从审美治理的理论逻辑来看,更新文化管理模式、强化审美要素、遵循"美的规律"的原则将是红色旅游未来发展的基本路向。
Red Tourism embodies the concept of governance in the new period,with a strong social impact based on the combination of administration and capitals.Unlike other types of tourism,Red Tourism pays more attention to the creation of the aesthetic environment,evoking the historical memory of tourists through the narrative of suffering,reshaping their emotional structure to gain social recognition,and ultimately achieving the win-win situation for both individuals and society.As a social practice of aesthetic governance,Red Tourism integrates the state,society and the individual into one level of activity,reaching rational awareness by re-configuring the perceptual experience of the individual.From the theoretical logic of aesthetic governance,updating the cultural management model,strengthening aesthetic elements,and following"the law of beauty"will be the basic direction of Red Tourism in the future.
作者
秦莹莹
Yingying QIN(Zhejiang Police College,China)
出处
《马克思主义美学研究》
2020年第1期647-661,761-762,共17页
Research on Marxist Aesthetics
基金
国家社科基金重大招标项目“当代美学的基本问题及批评形态研究”(15ZDB023)的阶段性成果
关键词
红色旅游
审美治理
审美特征
情感结构
Red Tourism
aesthetic governance
aesthetic characteristics
structure of feeling
作者简介
秦莹莹,文艺学博士,浙江警察学院讲师,浙江大学传媒与国际文化学院访问学者,研究方向:马克思主义美学。
