摘要
中国人口老龄化程度日渐加深,老年文旅消费市场随之扩大,亟须探索文旅产业的适老化更新路径。本文采取并行混合研究方法,一方面基于系统动力学从宏观供给侧建构人口老龄化背景下文旅产业的演进模型,并以重庆市为例预测不同适老化方案的实施效果;另一方面采用半结构化访谈从微观需求侧探究老年友好型文旅产业的业态更新策略。结果表明:当前文旅产业适老化发展的动力更多源于政府主导的交通设施建设、公共安全体系维护、医疗与社会保障等恤老型政策,同时企业需要协同其他主体从个体(健康)、集体(参与)和家庭(保障)三个层面构建适配老年人群的身心特征、满足其不同层次需求的文旅产品供给综合体,从而使老年友好型文旅产业成为积极应对人口老龄化和推动新冠疫情后经济复苏增长的重要支点。
Nowadays,the aging of China's population is deepening,which has made the cultural tourism consumption market for the elderly expand.Therefore,we are supposed to explore ways to make the cultural tourism industry more suitable for the elderly.There were two research approaches in our study:on the one hand,based on the system dynamics,we constructed the evolution model of the cultural tourism industry under the background of population aging from the supply side,and predicted the effects of different practical solutions with Chongqing as a case;on the other hand,we used semir structured interview method to explore the transformation strategy of the elderly-friendly cultural tourism industry from the demand side.In summary,the results of this study showed that:the driving force of the cultural tourism industry serving the elderly mainly comes from the government-led transportation facilities,public security system,medical and social security,etc.At the same time,private enterprises need to work with other subjects to build a supply system of characteristic products which are suitable for the elderly from three levels including individual(health),group(participation)and family(security),so as to make the elderly-friendly cultural tourism industry an important fulcrum to actively deal with China's aging population and promote the economic growth.
作者
杨毅
贺浩浩
张琳
Yang Yi;He Haohao;Zhang Lin
出处
《中国文化产业评论》
2024年第1期139-153,共15页
Commentary on Cultural Industry in China
基金
国家社科基金一般项目“公共艺术介入城乡文化治理的演进逻辑与创生实践研究”(20BGL305)
重庆市社科规划项目“党领导文化建设的百年历程与创新进路研究”(2020YBMK005)
西南大学“创新研究2035先导计划”(SWUPilotPlan030)
中央高校基本科研业务费专项资金项目“数智乡村共同富裕的路径选择与政策支持”(SWU2209206)的阶段性成果
关键词
积极老龄化
文化旅游
产业政策
业态创新
混合研究方法
active aging
cultural tourism
industrial policy
business innovation
mixed research methods
