摘要
【目的/意义】数字经济时代,信息价值属性是知识产权保护的重要内容,信息如何定价、如何合理定价伴随着大数据时代的到来而愈发突出,成为融媒体产业发展道路上的堵点问题。【方法/过程】基于国内外学者研究成果的梳理,分析了各个节点媒体信息的定价模型,从传统静态定价的成本法、收益法、市场法,到衍生出来的AHP法、顾客感知价值法、信息质量定价法,再到动态的多情境协议定价法,分析各种定价模型的优缺点;同时,通过分析大数据时代融媒体信息定价依据,设计出更加合理的融媒体信息定价模型。【结果/结论】以模型演化的角度分析了媒体信息定价方法的发展脉络,提出了大数据时代融媒体信息定价模型及利益分配机制,为融媒体信息定价提出了参考的有效方案。【创新/局限】整合了融媒体信息定价的演化过程,分析了各个阶段的不足和需求,揭示了大数据时代定价所需考虑的问题,但在具体方法上需要进一步研究。
【Purpose/significance】In the era of digital economy,the value attribute of information is an important content of intellectual property protection.How to price information and how to price it reasonably becomes more and more prominent with the advent of the era of big data,which has become a blocking point on the development road of financial media industry.【Method/process】Based on the research results of domestic and foreign scholars,the pricing models of each node media information were analyzed,from the traditional static pricing method of cost,income and market,to the derived AHP method,customer perceived value method,information quality pricing method,and then to the dynamic multi-context protocol pricing method,to analyze the advantages and disadvantages of various pricing models.At the same time,by analyzing the basis of financial media information pricing in the era of big data,a more reasonable financial media information pricing model is designed.【Result/conclusion】This paper analyzes the development of media information pricing method from the perspective of model evolution,proposes the financial media information pricing model and benefit distribution mechanism in the era of big data,and puts forward an effective reference scheme for financial media information pricing.【Innovation/limitation】integrates the evolution process of financial media information pricing,analyzes the deficiencies and needs at each stage,and reveals the problems that need to be considered in pricing in the era of big data,but the specific methods need to be further studied.
作者
崔金栋
李若彤
朱增陈
汪羽晴
CUI Jindong;LI Ruotong;ZHU Zengchen;WANG Yuqing(School of Economic and Management,Northeast Electric Power University,Jilin 132012,China)
出处
《情报科学》
CSSCI
北大核心
2023年第11期51-61,共11页
Information Science
基金
国家社会科学基金项目“大数据时代主流融媒体信息资源管理机制研究”(20BTQ090)。
关键词
数字经济
信息定价模型
融媒体
大数据时代
利益分配
digital economy
information pricing model
financial media
big data era
benefit distribution
作者简介
崔金栋(1980-),男,山东德州人,博士,教授,硕士生导师,主要从事舆情管控及信息管理研究;通讯作者:李若彤(2000-),女,河南新乡人,硕士,主要从事融媒体商业模式研究,18738396014@163.com;朱增陈(1999-),女,安徽六安人,硕士,主要从事融媒体产业研究;汪羽晴(1999-),女,吉林辽源人,硕士,主要从事融媒体产业研究。
