摘要
医药品牌企业在绿色营销理论下,要构建起全新的营销模式,适应大环境、新形势的要求,满足医药品牌企业自身发展需求的同时,加强对国家可持续发展战略的响应,促进社会、消费者和企业三者和谐统一的发展,共同实现社会文明的建设目标。本文分析了绿色营销理念的核心和医药品牌企业绿色营销中存在的问题,提出了医药品牌企业绿色营销的优化策略。
Under the theory of green marketing,pharmaceutical brand enterprises should build a new marketing model,adapt to the requirements of the environment and new situation,meet the development needs of pharmaceutical brand enterprises,strengthen the response to the national sustainable development strategy,promote the harmonious and unified development of society,consumers and enterprises,and jointly achieve the goal of social civilization construction.This paper analyzes the core of the concept of green marketing and the problems existing in the green marketing of pharmaceutical brand enterprises,and puts forward the optimization strategy of green marketing of pharmaceutical brand enterprises.
作者
陈冲
CHEN Chong(Lizhu Pharmaceutical Group Co.,Ltd.,Shanghai 200082,China)
关键词
医药品牌企业
绿色营销
问题
策略
pharmaceutical brand enterprise
green marketing
problems
tactics
作者简介
陈冲,男,1981年出生,工程师,学士,研究方向为医药营销。
