摘要
运动休闲特色小镇的建设与发展能够带动多个产业的协同发展,促进区域经济的发展。我国运动休闲特色小镇起步较晚,存在定位不明确、运营不规范等问题。通过建立品牌、提升品牌竞争力的方式规范运动休闲特色小镇的建设、促进运动休闲特色小镇的发展是发展区域经济、建设美好乡村的重要途径。
The construction and development of sports leisure characteristic town can promote the coordinated development of multiple industries,and spur the development of regional economy.Sports leisure characteristic towns in China started relatively later,and there are still some problems in the process of development,like unclear positioning and irregular operations.For the gradual improvement of development,the construction of sports leisure characteristic towns need the establishment of the brand and the enhancement of brand competitiveness,and the solutions are conductive to the development of regional economy and the construction of beautiful villages.
作者
彭友
PENG You(College of Sports Science,Jishou University,Jishou 416000,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2023年第S02期80-82,共3页
Journal of Shanxi University of Finance and Economics
关键词
运动休闲特色小镇
品牌竞争力
特色资源
sports leisure characteristic town
brand competitiveness
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