摘要
本文提出一个分析居民消费决策的"心理状态-消费行为"框架,基于CFPS(2016)家庭追踪调查数据,使用消费需求决定方程、QUAIDS模型、ELES模型分别考察居民的社会信任心理对家庭消费总量、消费结构和消费级别的影响。研究发现,我国居民的生活水平已基本达到"小康"水平,部分地区接近"富足"水平;但消费层次普遍不高,具体表现在消费结构主要以食品、居住等基本生存型消费为主,且每类消费中的非基本需求占比微小。居民公共治理信任的增强对消费总量、消费级别的提高均有显著的促进作用,对消费结构中各类消费也存在不同程度的影响;而人际关系信任与消费行为的关系不显著。说明提高居民的公共治理信任,有助于减弱居民预防性储蓄动机,促进消费升级,进而带动相关新兴产业的发展。
This paper proposes a framework of "external factor-psychology-consumption behavior" for analyzing household consumption decision-making. Based on the cross-sectional data of family tracking survey conducted by CFPS(2016), the paper uses consumption demand equation, QUAIDS model and ELES model to examine the impact of household social trust on household consumption quantity, consumption structure and consumption level. The study finds that the living standard of Chinese residents has basically reached the level of affluence, but the level of consumption is not generally high, which is mainly reflected in the consumption structure of food, housing and other basic survival consumption, and the proportion of non-basic needs in each type of consumption is very small. Moreover, the increase of residents’ trust in public power has a significant promoting effect on the quantity and level of consumption, and also has a varying degree of influence on all kinds of consumption in the consumption structure;but the relationship between interpersonal trust and consumption is not significant. It shows that improving residents’ trust in public power will help weaken residents’ motivation for precautionary savings, while promote consumption upgrading, and then arise the development of related emerging industries.
作者
何明钦
刘向东
HE Ming-qin;LIU Xiang-dong(Business School,Renmin University of China,Beijing 100872,China)
出处
《消费经济》
CSSCI
北大核心
2020年第1期57-71,共15页
Consumer Economics
基金
中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目.
作者简介
何明钦(1996-),男,陕西安康人,中国人民大学商学院博士研究生;刘向东(1966-),男,江苏南通人,博士,中国人民大学商学院教授、博士生导师。
