摘要
在"一带一路"倡议的引领下,中医药在印度的传播有挫折也有突破,但总体上困境还是多于顺境。中医药在印度的传播困境主要表现为立法工作迟缓、民众认同度不高及中医药诊所和机构的数量较少,而困境背后的原因则包括双方传统医学体系的差异、印度传统医学在国内的高饱和度、印度政府对文化传播本质的误读、印度多语言文字的现实、中医药体系自身的不完善、中国传播策略的不精准等。充分分析其中原委并提出相应的解决策略,对于新时期中医药在印度的传播具有重要的现实意义。
Under the guidance of the"One Belt and Road"initiative,the traditional Chinese medicine has spread advance gradually in due order in India.During the process,there have been setbacks and breakthroughs in the promotion,but overall the predicament is more than favorable circumstances.The predicament of traditional Chinese medicine in India is mainly present as the slow legislative work,low public recognition and the small number of traditional Chinese medicine clinics and institutions.The reasons of the predicament include the differences between the traditional medical systems of the two countries,high saturation of traditional medicine in India,the Indian government’s misunderstanding of the cultural promotion,Indian’s multilingualism,the imperfection of the traditional Chinese medicine system,and the inaccuracy of China’s communication strategy,etc.,this paper has fully analyzed the original condition and proposed corresponding suggestions.In that case,it will provide a great practical significance for the promotion of traditional Chinese medicine in India at this moment.
作者
滕金聪
张宗明
Teng Jincong;Zhang Zongming(Nanjing University of Chinese Medicine,Nanjing 210000,China)
出处
《亚太传统医药》
2020年第12期8-12,共5页
Asia-Pacific Traditional Medicine
基金
国家社科基金重大项目“中医药文化国际传播认同体系研究”(18ZDA322)
关键词
中医药
印度
传播
困境
对策
Traditional Chinese Medicine
Indian
Communication
Dilemma
Countermeasures
作者简介
滕金聪(1992-),男,南京中医药大学中医文化研究中心硕士研究生,研究方向为中医文化传播。E-mail:785589945@qq.com;通讯作者:张宗明(1966-),男,博士,南京中医药大学中医文化研究中心教授,博士生导师,研究方向为中医哲学、中医文化传播。E-mail:zhangzongming23@163.com
