With the use of multimedia which combines the use o f text, sound, images, motion video and animation, it is more efficient for studen ts to learn mould design interactively. A program is created using several multi m...With the use of multimedia which combines the use o f text, sound, images, motion video and animation, it is more efficient for studen ts to learn mould design interactively. A program is created using several multi media software to simulate the mechanism of moulding processes in order to let s tudents understand the concept of mould design. In addition, students can even access the program through the Internet. Therefore, the software is defined as Multimedia and Internet Technology (MIT) program. The MIT program consists of four sections: (i) simulation of mould mechanisms, ( ii) cooling system, (iii) material information and (iv) games for tutorials. Sec tion One covers the basic operations of different types of moulds such as two-p late mould, three-plate mould, split mould, side-core mould and mould with und ercuts. Section Two introduces different types of cooling systems such as bubble r, baffle, cooling circuits, etc. Section Three provides some useful material in formation for mould design. Section Four contains games of matching mould compon ents, mould design problem finding and multiple choice questions to test student s how much they understand mould design concept. Multimedia is highly effective particularly in teaching and learning. It changes the nature of learning itself. It makes reading dynamic by giving words an impo rtant new dimension. It allows students to see, hear and do simultaneously, thus significantly reducing average learning time. Furthermore, through cooperative learning on Internet, students can access the program, share data or search info rmation anytime anywhere. Therefore, Multimedia and Internet Technology is one o f the vital aspects to speed up the realization of information age in society.展开更多
Many digital platforms have employed free-content promotion strategies to deal with the high uncertainty levels regarding digital content products.However,the diversity of digital content products and user heterogenei...Many digital platforms have employed free-content promotion strategies to deal with the high uncertainty levels regarding digital content products.However,the diversity of digital content products and user heterogeneity in content preference may blur the impact of platform promotions across users and products.Therefore,free-content promotion strategies should be adapted to allocate marketing resources optimally and increase revenue.This study develops personal-ized free-content promotion strategies based on individual-level heterogeneous treatment effects and explores the causes of their heterogeneity,focusing on the moderating effect of user engagement-related variables.To this end,we utilize ran-dom field experimental data provided by a top Chinese e-book platform.We employ a framework that combines machine learning with econometric causal inference methods to estimate individual treatment effects and analyze their potential mechanisms.The analysis shows that,on average,free-content promotions lead to a significant increase in consumer pay-ments.However,the higher the level of user engagement,the lower the payment lift caused by promotions,as more-engaged users are more strongly affected by the cannibalization effect of free-content promotion.This study introduces a novel causal research design to help platforms improve their marketing strategies.展开更多
文摘With the use of multimedia which combines the use o f text, sound, images, motion video and animation, it is more efficient for studen ts to learn mould design interactively. A program is created using several multi media software to simulate the mechanism of moulding processes in order to let s tudents understand the concept of mould design. In addition, students can even access the program through the Internet. Therefore, the software is defined as Multimedia and Internet Technology (MIT) program. The MIT program consists of four sections: (i) simulation of mould mechanisms, ( ii) cooling system, (iii) material information and (iv) games for tutorials. Sec tion One covers the basic operations of different types of moulds such as two-p late mould, three-plate mould, split mould, side-core mould and mould with und ercuts. Section Two introduces different types of cooling systems such as bubble r, baffle, cooling circuits, etc. Section Three provides some useful material in formation for mould design. Section Four contains games of matching mould compon ents, mould design problem finding and multiple choice questions to test student s how much they understand mould design concept. Multimedia is highly effective particularly in teaching and learning. It changes the nature of learning itself. It makes reading dynamic by giving words an impo rtant new dimension. It allows students to see, hear and do simultaneously, thus significantly reducing average learning time. Furthermore, through cooperative learning on Internet, students can access the program, share data or search info rmation anytime anywhere. Therefore, Multimedia and Internet Technology is one o f the vital aspects to speed up the realization of information age in society.
基金supported by the Anhui Postdoctoral Scientific Research Program Foundation(2022B579).
文摘Many digital platforms have employed free-content promotion strategies to deal with the high uncertainty levels regarding digital content products.However,the diversity of digital content products and user heterogeneity in content preference may blur the impact of platform promotions across users and products.Therefore,free-content promotion strategies should be adapted to allocate marketing resources optimally and increase revenue.This study develops personal-ized free-content promotion strategies based on individual-level heterogeneous treatment effects and explores the causes of their heterogeneity,focusing on the moderating effect of user engagement-related variables.To this end,we utilize ran-dom field experimental data provided by a top Chinese e-book platform.We employ a framework that combines machine learning with econometric causal inference methods to estimate individual treatment effects and analyze their potential mechanisms.The analysis shows that,on average,free-content promotions lead to a significant increase in consumer pay-ments.However,the higher the level of user engagement,the lower the payment lift caused by promotions,as more-engaged users are more strongly affected by the cannibalization effect of free-content promotion.This study introduces a novel causal research design to help platforms improve their marketing strategies.
