摘要
从分析国内品牌鞋企产品开发部门近年来陆续步入转型阶段,逐渐由模仿型向创新型转变入手,探索了原创设计在指导产品开发上的作用,结合国内的鞋企有过诸多失败的教训,提出在鞋类品牌产品开发工作中应将“虚”的手段(原创设计)与“实”的目的(产品开发)进行有机结合,以提高产品开发的成功率.
Effect of original design on the guidance of product development was explored by analyzing the transition of product development department of domestic footwear brands in recent years, which gradually changing from imitation to innovation. The combination of "virtuality"(original design) and "reality"(product development) in the footwear brands product development was proposed combining with many failure lessons of the domestic footwear enterprises, thus improving the success rate of product development.
出处
《中外鞋业》
2017年第11期21-23,30,共4页
Shoes
关键词
鞋类品牌
原创设计
产品开发
虚实结合
设计元素
footwear brands
original design
product development
combination of virtuality and reality
design elements
