摘要
近年来,随着数智技术的飞速发展,非物质文化遗产(以下简称“非遗”)的保护与传承迎来了前所未有的机遇与变革。电子商务作为现代市场的重要载体,为非遗的活态传承提供了新的可能性,非遗与电子商务的融合发展成为推动传统文化传承与创新的重要途径。通过分析非遗与电商的融合发展现状,发现在数智时代两者融合虽取得一定进展,但仍面临数字化程度低、品牌建设薄弱、专业人才匮乏等现实困境。针对以上问题,提出了数智时代背景下非遗与电商融合发展的优化路径,包括建设“非遗 + 电商”数字化平台、塑造“非遗 + 电商”数字化品牌、培育“非遗 + 电商”复合型人才、完善政策支持与引导等,以期通过数字化、智能化手段赋能非遗传承的数字化转型与电商化发展。
In recent years, with the rapid development of digital technology, the protection and inheritance of intangible cultural heritage (hereinafter referred to as “intangible cultural heritage”) have ushered in unprecedented opportunities and changes. As an important carrier of the modern market, e-commerce provides new possibilities for the dynamic inheritance of intangible cultural heritage. The integration and development of intangible cultural heritage and e-commerce has become an important way to promote the inheritance and innovation of traditional culture. By analyzing the current situation of the integration and development of intangible cultural heritage and e-commerce, it is found that although the integration of the two has made some progress in the digital age, it still faces practical difficulties such as low digitalization, weak brand building, and a shortage of professional talents. Addressing these challenges, this paper outlines an optimization roadmap for integrating intangible cultural heritage with e-commerce in the era of digital intelligence. These include building a “intangible cultural heritage + e-commerce” digital platform, cultivating “intangible cultural heritage + e-commerce” digital brands, nurturing hybrid talent fluent in both intangible cultural heritage and e-commerce, and refining policy support and guidance. The goal is to leverage digital and intelligent technologies to empower the digital transformation and e-commerce-driven development of intangible cultural heritage preservation.
出处
《电子商务评论》
2025年第7期2418-2422,共5页
E-Commerce Letters
