摘要
本文聚焦于非物质文化遗产与电子商务融合发展领域,分析了“非遗 + 电商”模式的多维价值及其成功的实践案例。针对当前“非遗 + 电商”模式发展过程中存在的问题,基于高质量发展理念,深入剖析了产品、市场、运营层面的制约因素。从产品创新、品牌塑造、人才培养、服务保障方面探索符合时代需求的发展路径,旨在推动“非遗 + 电商”模式实现可持续、高质量发展,助力非遗文化传承与经济发展协同共进。
This article focuses on the integration of intangible cultural heritage and e-commerce, analyzing the multidimensional value of the “ICH + e-commerce” model and its successful practical cases. In response to the issues existing in the current development of the “ICH + e-commerce” model, based on the concept of high-quality development, it delves into the constraining factors at the product, market, and operational levels. It explores development paths that meet the demands of the times from aspects such as product innovation, brand building, talent cultivation, and service support, aiming to promote sustainable and high-quality development of the “ICH + e-commerce” model, thereby facilitating the coordinated advancement of intangible cultural heritage preservation and economic growth.
出处
《电子商务评论》
2025年第7期614-620,共7页
E-Commerce Letters
