摘要
随着互联网技术的普及和电子商务的迅速发展,农产品直播带货作为一种新型的交易模式,正在深刻改变着农村地区的经济形态和农民的收入结构。本文旨在探讨农产品直播带货对农民收入的影响,通过收集和分析相关数据,揭示农产品直播带货在促进农民增收、拓宽销售渠道以及优化农村经济结构等方面的积极作用。研究发现,农产品直播带货对农民收入具有显著的增收效应,但同时也存在区域异质性和收入水平异质性。基于此,本文提出了相应的政策建议,以期为推动农产品直播带货的健康发展提供参考。With the popularization of internet technology and the rapid development of e-commerce, live streaming e-commerce of agricultural products, as a new transaction model, is profoundly changing the economic form of rural areas and the income structure of farmers. This paper aims to explore the impact of live streaming e-commerce of agricultural products on farmers’ income. By collecting and analyzing relevant data, it reveals the positive roles of live streaming e-commerce of agricultural products in promoting farmers’ income increase, broadening sales channels and optimizing the rural economic structure. The study finds that live streaming e-commerce of agricultural products has a significant income-increasing effect on farmers’ income, but at the same time, there are also regional heterogeneity and income level heterogeneity. Based on this, this paper puts forward corresponding policy suggestions to provide a reference for promoting the healthy development of live streaming e-commerce of agricultural products.
出处
《电子商务评论》
2025年第2期173-178,共6页
E-Commerce Letters
