摘要
在全面推进乡村振兴的背景下,农村电子商务扎根于农村服务于三农,已成为推进乡村振兴战略实施、促进农村产业高质量发展、增加农民财富收入的重要途径。农村电商的发展离不开政府的有力扶持,政府在农村电商发展中发挥着宏观调控、规划引导、市场监管等重要作用。因此,本文将以乡村振兴背景下地方政府推动农村电商发展为研究视角,分析地方政府在推动农村电商发展进程中存在的问题,为充分发挥政府职能以进一步促进农村电商发展提供路径选择。Under the background of comprehensively promoting rural revitalization, rural e-commerce takes root in rural areas and serves agriculture, rural areas and farmers. It has become an important way to promote the implementation of rural revitalization strategy, promote the high-quality development of rural industries and increase farmers’ wealth income. The development of rural e-commerce cannot be separated from the strong support of the government, and the government plays an important role in the development of rural e-commerce, such as macro-control, planning guidance and market supervision. Therefore, this paper will take the promotion of rural e-commerce by local governments under the background of rural revitalization as a research perspective, analyze the problems existing in the process of promoting the development of rural e-commerce by local governments, and provide a path choice for giving full play to government functions to further promote the development of rural e-commerce.
出处
《电子商务评论》
2024年第3期8534-8539,共6页
E-Commerce Letters
