摘要
在高等教育数字化转型与“双碳”目标驱动下,传统校园印务服务因成本高、效率低、资源浪费等问题亟待革新。文章以陕西理工大学椿光图文工作室“惠学印站”项目为研究对象,采用文献研究、问卷调查与实地调研相结合的方法,系统分析传统印务服务痛点,构建“广告反哺 + 技术赋能 + 服务升级”的免费印务创新模式。研究表明,该模式通过广告植入平衡运营成本、智能化系统优化服务流程、增值服务拓展盈利空间,实现了学生打印成本减免、服务满意度达97%的实践成效,为高校校园服务升级提供了“公益属性与商业价值协同”的可复制路径,对推动绿色校园建设与创新创业教育深度融合具有重要理论与现实意义。
Driven by the digital transformation of higher education and the “dual carbon” goal, traditional campus printing services urgently need to be reformed due to high costs, low efficiency, and resource waste. This article takes the “Huixue Printing Station” project of Chunguang Graphic Studio at Shaanxi University of Technology as the research object, and adopts a combination of literature research, questionnaire survey, and field research to systematically analyze the pain points of traditional printing services, and construct a free printing innovation model of “advertising feedback + technical empowerment + service upgrade”. Research has shown that this model balances operating costs through advertising placement, optimizes service processes through intelligent systems, and expands profit margins through value-added services. It has achieved practical results of reducing printing costs for students and achieving a service satisfaction rate of 97%. It provides a replicable path of “public welfare and commercial value synergy” for upgrading campus services in universities, and has important theoretical and practical significance for promoting the deep integration of green campus construction and innovation and entrepreneurship education.
出处
《社会科学前沿》
2025年第7期71-82,共12页
Advances in Social Sciences
基金
陕西理工大学2024年大学生创新创业训练计划项目资助,项目编号:202410720167。
