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新媒体时代校园纸质媒体的创新——以南京邮电大学《南邮青年》为例 被引量:2

Innovation of Campus Paper Media in the New Media Era—Taking Nanjing University of Posts and Telecommunications’s Southern Postal Youth as an Example
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摘要 当今社会,数字化信息技术迅速发展并广泛运用。在“互联网+”的浪潮之下,传统媒体受到了极大的冲击,出现了各种“消亡论”,包括传统高校的纸质媒体也开始逐渐弱势化和边缘化,于是传统媒体的转型成为媒体产业的主流。本文结合当代传统媒体转型的措施,分析《南邮青年》杂志的发展现状和转型中遇到的问题,立足高校媒体平台融合发展,为高校传统媒体在新时代的转型提出对策。 Technologies such as the Internet, artificial intelligence, big data, and 5G are becoming increa-singly mature and widely used in people’s lives. As users of the new media era, the contemporary public, as a user, pays more attention to social focus topics and hot events than in the past, relying on new media platforms to express opinions and form online public opinion. The online public opinion in the new media era has some new characteristics, and by drawing on relevant theories from other disciplines, it has put forward requirements for the diversification of the governance subjects of contemporary online public opinion. Based on the current situation in China, the government, social organizations, and universities need to fulfill their responsibilities and achieve diversified online public opinion governance.
作者 田家玮
出处 《社会科学前沿》 2023年第6期3131-3141,共11页 Advances in Social Sciences
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