摘要
近年来,绿色营销领域作为学术研究中的热门话题,其中消费者绿色态度对于绿色购买行为有着至关重要的作用,但目前对于影响绿色态度的因素缺少系统性的分析。基于此,为了了解绿色态度的最新研究趋势,本文筛选了21篇从2020年至2022年2月有关绿色态度的文献。以因果链框架为基础,对前因变量、中介变量、调节变量和结果变量四个类别进行总结,深入分析绿色态度如何影响消费者的绿色购买行为。最后,本文指出了现有文献的研究空白,并且提供了建议,旨在为今后的研究提供一些借鉴。
In recent years, green marketing has become a hot topic in academic research. Among them, consumers’ green attitude plays a crucial role in green purchasing behavior. However, there is a lack of systematic analysis on factors affecting green attitude. To address this gap, this paper selects 21 articles concerning green attitude from 2020 to February 2022 to understand the latest research trends of green attitude. Based on the causal chain framework, four categories including antecedent variables, mediating variables, moderating variables and outcome variables are summarized to analyze how green attitudes affect consumers’ green behaviors. Finally, this paper points out the research limitations in the existing literature and provides some suggestions for future research.
出处
《社会科学前沿》
2022年第6期2223-2233,共11页
Advances in Social Sciences
