摘要
新闻舆论具有凝聚人心、振奋精神、引领社会风气的重要影响,新闻舆论传播关系着社会舆论的指向,要对社会负责、对受众负责。研究新闻舆论担负的社会责任和受众接受新闻舆论引导的规律性,是为了使新闻舆论更为有的放失地进行宣传教育,避免宣传与接受脱节,也是为了进一步增强新闻宣传引导受众和教育受众的作用。
Mass media has greatly influences, such as uniting people; insparing the spirits, directing the social code. The communication of the mass influences the direction of the public opinions, so it must be responsible to the society and the publics. Studying the law of the social responsibility and the acceptance of the publics is to enhance its education effectively, avoiding the separation of the propaganda and the acceptance and strengthening the educational function of the mass media.
出处
《廊坊师范学院学报》
2004年第2期96-99,共4页
Journal of Langfang Teachers College
关键词
新闻舆论
社会责任
受众
接受规律
mass media
the social responsibility
the publics
the law of acceptance
