摘要
本文由CL入手,引出了CLD的内涵,探讨了其六大功能,着重阐述了其构成并建立了模型。
Beginning from the Customer Loyalty, the paper introduces the intention of Customer Loyalty Degree and explores its six functions. It emphatically illuminates its constitutions and builds up its model.
出处
《世界标准化与质量管理》
2004年第5期12-14,共3页
World Standardization & Quality Management
