摘要
网络营销是一种新兴的市场营销模式,它在互动性、广泛性、快捷性、可控性等方面来说,是传统营销无法比拟的;对齐齐哈尔市来说,绿色食品发展是新的经济增长点,而网络营销是实现经济发展战略的有效途径之一。应从牢固树立绿色食品网络营销理念、绿色食品网络营销策略、加大绿色食品网络营销的投入、在绿色食品网络营销中实施绿色管理等四个方面打造齐齐哈尔市绿色食品网络营销体系。
E -Marketing is a kind of new marketing model. Compared with the traditional marketing. It is interactive, universal,rapid, controllable. As for Qiqhar.the deveopment of organic food is a new profitableness. And the net - work marketing is a useful way to realize its developing strategy. The article focuses on the problem of building this system. It alsodiscusses how to carry out this marketing strategy on the way of creation of this kind of marketing idea,strategy setting .muchmore economic input and organic food marketing management etc.
出处
《理论观察》
2003年第4期74-75,共2页
Theoretic Observation
关键词
绿色食品
网络营销
发展战略
Organic food ,E-marketing,developing strategy.
