摘要
阐述了企业形象的重要性以及它的构成、功能等,根据咸阳市商业银行的地域性、现状及规模,规划设计出咸阳市商业银行的形象识别系统。
Xianyang City Commercial Bank was founded in January, 2002 and put up its brass plate. Due to a newly-set commercial bank, it still has some disadvantages, such as an inherent shortage, the personnel low quality and the deficiency of hardware facilities. Therefore, it's very difficult to conquer a place in Xianyang market, to acquire a certain share on market and to possess raore clients. The Corporate Identity System is a vital factor to increase its fame in commercial industry, enhance its market competitiveness, and improve its corporate and service images.
出处
《陕西科技大学学报（自然科学版）》
2003年第5期112-115,共4页
Journal of Shaanxi University of Science & Technology
关键词
咸阳市商业银行
企业形象
形象识别系统
CIS
规划设计
xianyang city commercial bank
corporate identity system
mind identity
behavior identity
visual identity
