摘要
本文首先从产品策略方面,深入地分析了农村寿险产品的开发、组合及在各生命周期应采用的策略;其次,结合农村寿险市场的特殊性探讨了寿险产品的定价策略,最后对如何选择销售渠道及促销策略也提出了自己的看法。
From the aspect of tactics of product, this thesis explores the product development and product mix of rural life-insurance, analyzes the strategies adopted in each life cycle of rural life-insurance products. In addition, according to the specific characteristics of rural life-insurance market, it discusses the pricing strategy of life-insurance product and explains its own opinions on how to choose the sales channels and tactics of promotion.
出处
《闽江学院学报》
2003年第6期15-18,共4页
Journal of Minjiang University
