摘要
本文根据市场学、经济学和营销学基本理论重点阐述了：1．职业体育市场的内涵及构成要素；2．职业体育管理体制；3．竞赛产品的特性；4．提出以竞赛为核心产品，全面开发职业体育市场的理论模式。
With utiliaing the fundamental principle of economics, mareting methodogy and the case study of the successful professional to marketing abroad, the definition of the professional sports marketing, the major factors of constituting professional sports and professional sports administration system have been studied, and theoretical model of developing sports products has been discussed as well in the article.
出处
《体育与科学》
CSSCI
北大核心
2000年第3期6-12,共7页
Sports & Science
