摘要
讨论了网络经济虚实结合的特点 ,分析企业实施电子商务的四个误区 :经营理念过于保守 ,顾客群不清晰 ,为技术而技术和以自我为中心。简略说明了走出误区的关键之处。
It offers a discussion on the virtual and true combination characteristics of network economy,and analysis on the four pitfalls for enterprises in implementing electronic commerce: deep conservation on business concepts,non clear cut of customer group,focus narrowed on technology and business based on self orientation. At last,it describes some keyways to get out of the pitfalls.
出处
《研究与发展管理》
CSSCI
2001年第1期6-10,共5页
R&D Management
