摘要
自北京申办2022年冬奥会以来,相关的冬奥会知识迅速增加。但是当前国内关于冬奥会的知识传播出现了不少认知偏差,这些偏差有些来自体育系统甚至专门的奥运相关机构,有些来自国家级官方媒体,有些来自院校学者,都在一定程度上影响了奥林匹克运动在中国的有效传播,甚至影响着中国的国际形象。参考相关文本,依据经历经验,本文选取了奥林匹克文化的称谓错位、奥林匹克主义的语境舛误、成立研究机构的名称谬误、增设训练场馆的专业错觉、大项与分项的混用、申办主体的误读、地理区位的层次混乱、财务数据的边界不清等关于冬奥会的常见错误进行相关解读,以期推进冬奥会知识在我国的科学传播和普及。
Since Beijing's bid for the 2022 Winter Olympic Games,the Olympic knowledge is spreading rapidly. But there are some common sense mistakes in the Olympic communication currently in China. Some of them are committed by officials in sports system or even by specialized agencies related to the Olympics,some by top official media,and some by scholars from colleges. These mistakes affect the effectiveness of Olympic communication in China to some extent,even affect China's international image. Referring to relevant documents,the author selects ten of the mistakes to analyze in hope of promoting the Olympic communication. The ten mistakes analyzed in this paper include: mixed use of sports and disciplines,misreading of ' applicant city',misuse of four levels of locations,inaccurate description of bidding efforts,vague financial boundary,conceptual deviation from the events set up by the host country,professional illusion on adding training venues,wrong naming of research institutes,incorrect positioning of the Olympic education,and wrong interpretation of Olympism in China's context.
出处
《成都体育学院学报》
CSSCI
北大核心
2016年第5期1-9,共9页
Journal of Chengdu Sport University
基金
国家社科基金重点项目"国际体育治理改革与中国体育治理现代化研究"(14AZD086)
