摘要
一个时期以来 ,体育产业是朝阳产业 ,体育消费是消费热点 ,是对 ?是否 ?众说纷纭。本文立足市场创新学视角 ,旨从市场创新度、市场创新域、市场创新向等层面上 ,来分析探讨我国体育用品业的市场创新 ,为体育用品生产企业提供有益必要的参考。
Sport industry has been blooming lately and sport consumption has been hot as well.Is it right?Wrong?Opinions vary.Based on the angle of market initiative science,through analysing market initiative degree,market initative scope and market initiative direction ,this article discussed China's sport consumption product industry,the purpose of which is to make some help and necessary reference to enterprises of sport product.
出处
《广州体育学院学报》
北大核心
2002年第4期18-20,共3页
Journal of Guangzhou Sport University
