摘要
为定量研究图案设计对消费者购买决策的影响,以中老年针织衫为例,基于消费者认知视角,运用眼动跟踪技术,将纹样的布局设计转化为量化信息,并对所得数据进行统计分析,进而获得更契合中老年审美观念的针织衫图案部位量态的设计方案,即图案设计在针织衫的居中、中上、右上部位更能引起消费者的关注兴趣,该结论可为设计师进行中老年针织衫图案设计提供理论参考和数据支撑。
Pattern plays an important role in the overall visual effects of clothing,it is one of the most important language symbols of clothing.To quantify the impact of pattern design on consumer purchasing decisions,the pattern on sweaters for middle-aged and elderly person were studied from the perspective of consumer cognition by using eye movement tracking technology,and the layout design was transformed into quantitative information,and the statistical analysis were carried out on obtained data,and then the optimized design that is more in line with the aesthetic concept of the middle-aged and elderly person was obtained,the pattern design in the middle,upper and upper right parts of the sweater can attract consumers’interest.This conclusion can provide theoretical reference and data support for the pattern design of sweaters for middle-aged and elderly person in the future.
作者
曹桢
苏兆伟
韦玉辉
CAO Zhen;SU Zhaowei;WEI Yuhui(High Fashion Womenswear Institute,Hangzhou Vocational&Technical College,Hangzhou,Zhejiang310018,China;College of Textile and Clothing,Anhui Polytechnic University,Wuhu,Anhui241000,China)
出处
《毛纺科技》
CAS
北大核心
2019年第6期71-74,共4页
Wool Textile Journal
基金
安徽工程大学引进人才科研启动基金(2018YQQ009)
关键词
中老年针织衫
图案设计
图案布局
眼动追踪
热点图
sweater for middle-aged and elderly
pattern design
pattern layout
eye tracking
heat map
作者简介
第一作者:曹桢,讲师,主要研究方向为服装结构设计与服用性能评价;通信作者:韦玉辉,讲师,博士,E-mail:wyh19880104@163.com。
