摘要
本文以华为公司为案例,基于资源基础理论探索了制造企业服务创新战略与技术能力的战略匹配关系。研究发现:当企业技术能力较弱时,实施渐进式服务创新战略为顾客提供完备的产品支持服务,能有效增加产品价值提升市场绩效。当技术能力较强时,实施突破式服务创新战略,能够与技术能力形成知识溢出效应,更有助于市场和财务绩效提升。本研究拓展了制造企业服务创新研究的理论边界,研究结论对中国制造企业选择和实施服务创新战略具有实践指导意义。
Based on a longitudinal case study of a Chinese communication equipment manufacturing firm( Huawei),this paper explores the relationship of strategic matching between manufacturing firms’ service innovation strategy and technological capacity in the perspective of resource- based view. The findings show that manufacturing firms with lower technological capacity can provide comprehensive product supporting service and consequently enhance product value effectively when they select incremental service innovation strategy. In contrast,while owning higher technological capacity,manufacturing firms are required to implement radical service innovation strategy to gain spillover effects,provide special value for customers and finally establish new competitive advantage. This paper contributes to completing the extant theory of service innovation strategy research by expanding the theoretical boundary,and provides essential practical references to manufacturing firms in China by suggesting how to implement service innovation strategy.
出处
《科研管理》
CSSCI
北大核心
2015年第5期118-126,共9页
Science Research Management
基金
国家自然科学基金重点项目"经济结构转型
研发网络化情境下企业技术创新能力演化规律研究"(项目编号:71132007)
浙江省重点软科学研究项目"现代海洋服务业创新模式研究"(项目编号2012C35065)
关键词
制造企业
服务创新战略
技术能力
manufacturing firms
service innovation strategy
technological capabilities
