摘要
绿色营销是21世纪世界范围内营销活动的主潮流。开展绿色营销活动,有利于实现可持续发展、增强企业竞争力、改善经济绩效、营造绿色文化。
?In 21stcentury,green marketing will become the main trend of the global marketing activity.Implementing green marketing is helpful to the sustainable development of the social economic activity,the enhancement of enterprise competitive power,the improvement of economic performance and the establishment of healthy green culture.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第1期100-101,共2页
Journal of Harbin University of Commerce:Social Science Edition
关键词
对策
绿色营销
可持续发展
企业竞争力
green marketing
the sustainable development
green consumtion
