摘要
市场营销策略的好坏直接关系着行业和企业的生存与发展,内蒙古作为白酒消费的大省,白酒销售手段却相对滞后,极大地制约着内蒙古白酒行业的发展。如何制定和实施正确的市场营销策略,提高内蒙古白酒的知名度,扩大其销售份额,是内蒙古白酒行业急需解决的问题.
Marketing strategy decides the survival and development of the company.Inner Mongolia is a big consuming province of liquor,but the selling measures relatively fall behind,which restricts the development of the liquor production.How to plan and carry out the fight marketing strategy,improve the fame of the liquor and promote the sales poses a problem.
出处
《河套学院论坛》
2006年第3期34-36,共3页
HETAO COLLEGE FORUM
