摘要
在社会转型日益加速、市场化浪潮不断翻涌的今天,我国公共频道发展受到越来越多学者的质疑,究其根本是对公共频道身份认同存在分歧。公共频道在与国家政策、市场规则和传播技术三方的博弈中在身份认同上不断游移,既无法适应环境的变化,又难以坚守公共性品质。为求冲出身份认同的困局,公共频道必须在本土化理论建构、国家政策推进、新技术融合等方面寻求破解之策。
With the rapid development of market economy and the constant progress of the society,many problems appear in the development process of Chinese public broadcasting. The key one is the identity crisis of public broadcasting in China. Public broadcasting has always been changing its identity when playing with national policy,market rule and broadcasting technology,resulting in failing to adapt to the environment and stick to its nonprofit publicity. In order to get out of the dilemma, a set of strategies must be implemented, including theory constructing, national policy reform and broadcasting technology convergence.
出处
《河海大学学报（哲学社会科学版）》
CSSCI
2015年第5期46-50 105,105,共6页
Journal of Hohai University：Philosophy and Social Sciences
关键词
公共频道
身份认同危机
博弈
发展策略
public broadcasting
identity crisis
game theory
development strategy
