摘要
随着全球贸易数字化进程的加速,跨境电商为茶叶出口开辟了全新的市场空间。文章系统分析了茶叶跨境电商可选的以海关代码命名为1210、9610、9710和9810的4种模式,阐释了各模式的运作流程及其在税收政策、成本结构等方面对茶叶企业的影响。在此基础上,对茶叶跨境电商适用平台进行分类剖析,结合茶叶企业的规模特征、资源条件及业务需求,探讨了不同模式的适用性。文章从平台运营、物流管理、供应链协作、标准认证等关键环节提出优化策略,以期为茶叶企业利用跨境电商模式拓展国际市场提供实践指导和理论支持。
With the acceleration of global trade digitalization,cross-border e-commerce has created new pathways to expand tea exports to meet the needs.This study provided a comprehensive analysis on four major operational mod-els-1210,9610,9710,and 9810-detailing their workflows and evaluating their implications for tea enterprises,particularly in terms of taxation,cost structures,and regulatory compliance.This work further categorized relevant cross-border platforms and evaluated their suitability based on enterprise scale,resource capacity,and strategic pri-orities.Drawing on this analysis,it proposed targeted optimization strategies in platform operations,logistics,sup-ply chain coordination,and standard certification.The findings aimed to offer both theoretical insight and practical guidance for tea exporters leveraging cross-border e-commerce to access international markets.
作者
洪青羽
潘昌健
彭康
陈富桥
姜仁华
HONG Qingyu;PAN Changjian;PENG Kang;CHEN Fuqiao;JIANG Renhua(Tea Research Institute,Chinese Academy of Agricultural Sciences,Hangzhou 310008,China)
出处
《中国茶叶》
2025年第11期24-33,共10页
China Tea
基金
国家现代农业产业技术体系(CARS-19)
中国农业科学院茶叶研究所基本科研业务费专项(1610212022010)
中国农业科学院科技创新工程(CAAS-ZDRW202420)。
关键词
跨境电商
茶叶出口
模式选择
cross-border e-commerce
tea exports
mode selection
作者简介
洪青羽,男,助理研究员,主要从事茶产业经济研究。;通信作者:陈富桥,E-mail:cfq@tricaas.com;通信作者:姜仁华,E-mail:jiangrenhua@tricaas.com。
