摘要
通过文化基因解码与设计实践,构建“符号提取-视觉重构-体验创新”的转化模型,将明城墙、云锦等元素与“虎踞龙盘”精神结合,以形意融合与模块化设计实现传统符号的现代转译,提升品牌文化辨识度,为地域咖啡品牌化提供兼顾原真性与创新性的设计范式。
Through cultural gene decoding and design practice,a transformation model of"symbol extraction-visual reconstruction-experience innovation",combining elements such as Ming City Wall and Yun Jin with the spirit of"A Forbidding Strategic Point",the modern translation of traditional symbols is achieved through the integration of form and meaning and modular design,enhancing brand cultural recognition and providing a design paradigm that balances authenticity and innovation for regional coffee branding.
出处
《丝网印刷》
2025年第14期105-107,共3页
Screen Printing
关键词
传统文化
品牌形象设计
traditional culture
brand image design
