摘要
乡村旅游在推动农村经济增长中具有显著优势,广西宁明县乡村旅游发展呈现出产业规模不断壮大的趋势,在旅游经营收入、就业机会增加、产业融合带动、土地增值、消费带动和投资带动等方面发挥了重要作用。本研究运用SWOT分析法,探讨乡村旅游发展对农村居民收入增长的影响。宁明县乡村旅游拥有独特的自然景观,如花山等,同时还具有深厚的骆越民族文化、中越边关文化等优势,但也存在基础设施薄弱、人才短缺、品牌意识淡薄等劣势,恰逢市场需求增长、互联网技术发展、政策支持的机遇,也面临着市场竞争加剧、生态环境压力、社会文化冲击的威胁。结合实践经验,推动宁明县乡村旅游可持续发展,需加强基础设施建设,强化人才培养,推动品牌建设,加强生态环境保护。
Rural tourism has significant advantages in promoting rural economic growth.The development of rural tourism in Ningming county of Guangxi shows a trend of continuous expansion in industrial scale,playing a crucial role in increasing tourism revenue,creating more job opportunities,promoting industrial integration,increasing land value,stimulating consumption,and attracting investment.This paper used the SWOT analysis method to explore the impact of rural tourism development on the income growth of rural residents.Ningming county's rural tourism has unique natural landscapes such as Huashan,as well as rich cultural resources like Luoyue culture and the culture of the China-Vietnam border.However,there are disadvantages such as weak infrastructure,shortage of talents,and weak brand awareness.It is at a favorable position with the growth of market demand,the development of Internet technology,and policy support,while faces threats such as intensified market competition,ecological environment pressure,and social cultural impact.Based on practical experience,to promote the sustainable development of rural tourism in Ningming county,it is necessary to strengthen infrastructure construction,enhance talent cultivation,promote brand building,and strengthen ecological environment protection.
作者
伍田凤
黄艳
石玉珍
Wu Tianfeng;Huang Yan;Shi Yuzhen(Guangxi Vocational and Technical College of Industry and Commerce,Nanning 530007,Guangxi)
出处
《农业展望》
2025年第4期102-109,共8页
Agricultural Outlook
基金
2022年度广西高校中青年教师科研基础能力提升项目“基于校村联动的乡村振兴路径探索与实践研究”(编号:2022KY1358)
2023年度广西高校中青年教师科研基础能力提升项目“乡村振兴背景下广西红色文化与乡村旅游融合发展模式研究”(编号:2023KY1391)。
关键词
乡村振兴
乡村旅游
SWOT分析
农村居民
收入增长
rural revitalization
rural tourism
SWOT analysis
rural residents
income increase
作者简介
伍田凤,E-mail:515627362@qq.com。
