摘要
报刊如何到达读者?这个问题指向生产和阅读之间的中间过程,向来是报刊史研究的薄弱环节。本文将“流通”看作是有别于“发行”的新认识论,探讨近代中国报刊流通的关联性因素及其时空效应。研究发现,近代中国的报刊流通主要关联了交通体系、邮政网络、市场节点和人际交往等四个要素,创造出一种同时性阅读的现象,形成世界、国家和地方三个层次的交流网络。以“流通”进入中国报刊史,不但可以打开新的问题域,观照整体的报刊生命史,还能为传播学的物质转向提供历史证据。
How do newspapers reach their readers?This question highlights the intermediate process between production and readership-a historically underexplored aspect of newspaper studies.This article adopts"circulation"as a new analytical perspective,examining the interrelated factors and spatiotemporal effects that shaped the circulation of Chinese newspapers.The study identifies four key elements in this process:the transportation system,the postal network,market nodes,and interpersonal communication.Newspaper circulation not only enabled simultaneous reading across different regions but also established communication networks at global,national,and local scales.A circulation-oriented approach to newspaper history opens new research domains,provides a more comprehensive historical perspective,and offers empirical evidence supporting the material turn in communication studies.By focusing on the mechanisms and pathways through which newspapers traveled,this approach deepens our understanding of how print media historically connected readers across space and time.
出处
《传媒观察》
2025年第8期113-120,共8页
Media Observer
基金
国家社会科学基金项目“中国近代报刊流通史(1815―1919)”(24BXW029)的阶段性研究成果。
关键词
流通
发行
报刊史
阅读史
circulation
distribution
history of newspapers
reading history
作者简介
卞冬磊,华东师范大学传播学院教授,博士生导师。
